Motor Vehicle Sales

I recently passed by two nurses, both with Ph.D.'s and teaching positions at a local university, looking though a medical supply catalog. I overheard one of the two nurses exclaim with excitement that the reflex hammer she wanted for her nursing lab was the reflex hammer shaped like a giraffe. The other was excited about purchasing cartoon-character adorned scrubs. Neither teaches pediatric nursing courses, so why the excitement? It's part of a societal trend, and it's called "toyification."

The "Toy" in "Toyification"

Although the term "toyification" is not as of now listed in the Oxford American Dictionary, Merriam-Webster's or Random House dictionaries, it is a term that's being used currently by pop culture theorists, anthropologists, and sociologists to refer to what one might expect by taking apart the word, itself. The root is "toy," which is most commonly used as a very common noun or adjective denoting something one would give to a child. However, "to toy" is also a verb meaning "to play" or "act idly."

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